Open Access
Article
Kano Model for Determination of Charm Attributes of Unboxing Videos
by I-Ting Lee*, Chun-Chih Chen and Jiann-Sheng Jiang
IJBSI 2023, Vol 3, Issue 4, 1-7, https://doi.org/10.35745/ijbsi2023v03.04.0001 - Published on December 30, 2023
Abstract
The increase in the number of bulk stores presents the growing awareness of environmental and sustainable development. Using the Kano model, we determined the correlation between dimensions and preferences in the user experience of unboxing videos. Three major dimensions of unboxing videos were identified: information receptiveness, video benefits, and emotional appeal. Consumer experience was determined to classify different types of unboxing video quality: Must-be, Attractive, and Indifferent....