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International Journal of Business Studies and Innovation
ISSN:2737-5331
Frequency: Quarterly Published by lIKll

Vol.3, Iss.4, December 2023

The increase in the number of bulk stores presents the growing awareness of environmental and sustainable development. Using the Kano model, we determined the correlation between dimensions and preferences in the user experience of unboxing videos. Three major dimensions of unboxing videos were identified: information receptiveness, video benefits, and emotional appeal. Consumer experience was determined to classify different types of unboxing video quality: Must-be, Attractive, and Indifferent. The effect of unboxing videos on consumer experience was also evaluated to design unboxing videos to be attractive and meet user needs. The results of this study are an important basis for the design and production of unboxing videos and the establishment of design strategies for different quality types to enhance user preference and satisfaction.
  • Open Access Article

    Kano Model for Determination of Charm Attributes of Unboxing Videos

    by I-Ting Lee*, Chun-Chih Chen and Jiann-Sheng Jiang
    IJBSI 2023, Vol 3, Issue 4, 1-7, https://doi.org/10.35745/ijbsi2023v03.04.0001 - Published on December 30, 2023

    Abstract

    The increase in the number of bulk stores presents the growing awareness of environmental and sustainable development. Using the Kano model, we determined the correlation between dimensions and preferences in the user experience of unboxing videos. Three major dimensions of unboxing videos were identified: information receptiveness, video benefits, and emotional appeal. Consumer experience was determined to classify different types of unboxing video quality: Must-be, Attractive, and Indifferent....

  • Open Access Article

    Influencing Factors of Textile Export from Yangtze River Delta to Member States of Regional Comprehensive Economic Partnership

    by Xin-Qi Chen*
    IJBSI 2023, Vol 3, Issue 4, 8-19, https://doi.org/10.35745/ijbsi2023v03.04.0002 - Published on December 30, 2023

    Abstract

    Based on the panel data of textile exports from the Yangtze River Delta region to the countries of Regional Comprehensive Economic Partnership (RCEP) member countries from 2013 to 2022, multiple factors were determined affecting textile exports. According to the extended trade Gravity Model, textile exports from the Yangtze River Delta region increased rapidly from 2013 to 2022, and the volume continued to expand. ASEAN countries, Japan, and South Korea were important trade partners. The gross d...