Growth Factors of China’s Fresh-Cut Flower Exports to Japan

Abstract:
In the context of globalization, international trade has become an important driving force for the economic development of all countries. As the world’s largest flower producer and exporter, China’s export of fresh-cut flowers to Japan is also increasing. However, in fierce competition, it is important to understand and improve the growth factors of China’s fresh-cut flower exports to Japan. Using the constant market share (CMS) model, the performance of China’s fresh-cut flowers in the Japanese market was analyzed. The results showed that the market share, product competitiveness, and product structure of China’s fresh-cut flowers in Japan played a decisive role in export growth. China needs to improve the quality of fresh-cut flowers. , enhancing its market competitiveness to maintain and expand its dominant position and optimize its existing export market and product structure in the Japanese market. At the same time, brand image building and market promotion are also essential. In addition, improving relevant trade policies and upgrading the quality of the service system are also important in promoting fresh-cut flower exports. Through the implementation of these strategies, China can consolidate and expand its position in the Japanese and global market.