Open Access
Application of DEMATEL and ANP in Fruit Bag in Service Design
Hsin-Hung Lin1* and Shu-Chun Chien2
1Department of Creative Product Design, Asia University, Taichung, 41354, Taiwan
2Master Program of Hakka Cultural Industry, National Pingtung University, Pingtung, 900391, Taiwan
Received:N/A; Revised:N/A; Accepted:N/A; Published:March 30, 2022
Abstract:
Causal relationship and importance of evaluation factors for purchasing decisions were investigated by taking the kiwifruit bag design as the research object and by using the decision-making laboratory analysis method (DEMATEL). It was found that the three most important evaluation factors before purchasing kiwifruit bags are "beauty" as the influencing factor, "operability" and "durability" as the main factors. Purchasing decisions of Kiwifruit bags are influenced by the three factors. Therefore, it is recommended to use the DEMATEL method to investigate possible factors for marketing products. The modeling process quantitatively evaluates simple interacting factors compared to complex factors, and the result is used to determine future directions of product designs.
Keywords:
Modular design, Product family, Interpretive structural model, Product design
*Corresponding author; e-mail: hhlin@asia.edu.tw
Citation:Lin, H.H., & Chien, S.C.(2022). Application of DEMATEL and ANP in Fruit Bag in Service Design.
Innovation on Design and Culture,
1(1), 48-57.
https://doi.org/10.35745/idc2022v01.01.0007
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2022
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the
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