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Innovation on Design and Culture
Frequency: Quarterly Published by lIKll

Open Access
 IDC 2022/3
Vol.1, Iss.1 : 48-57

Application of DEMATEL and ANP in Fruit Bag in Service Design

Hsin-Hung Lin1* and Shu-Chun Chien2

1Department of Creative Product Design, Asia University, Taichung, 41354, Taiwan
2Master Program of Hakka Cultural Industry, National Pingtung University, Pingtung, 900391, Taiwan

Causal relationship and importance of evaluation factors for purchasing decisions were investigated by taking the kiwifruit bag design as the research object and by using the decision-making laboratory analysis method (DEMATEL). It was found that the three most important evaluation factors before purchasing kiwifruit bags are "beauty" as the influencing factor, "operability" and "durability" as the main factors. Purchasing decisions of Kiwifruit bags are influenced by the three factors. Therefore, it is recommended to use the DEMATEL method to investigate possible factors for marketing products. The modeling process quantitatively evaluates simple interacting factors compared to complex factors, and the result is used to determine future directions of product designs.

Keywords:  Modular design, Product family, Interpretive structural model, Product design

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Received:N/A; Revised:N/A; Accepted:N/A; Published:March 30, 2022
*Corresponding author; e-mail:

Citation:Lin, H.H., & Chien, S.C.(2022). Application of DEMATEL and ANP in Fruit Bag in Service Design. Innovation on Design and Culture, 1(1), 48-57.

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Copyright: © 2022  The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.