|
Taiwan's Unique Cultural Elements in Cultural Marketing Design
Jui-Jung Wei1, Shieh-Liang Chen1 and Hsin-Hung Lin2*
1Department of Business Administration, Asia University, Taichung, 41354, Taiwan
2Department of Creative Product Design, Asia University, Taichung, 41354, Taiwan
|
Abstract:
The concept of "cultural creativity" has set off a wave of enthusiasm around the world recently. Taiwan has many cultural characteristics that are different from European and American cultural design. There is an opportunity for Taiwan to combine cultural inspiration and creative development and transformation through creative industries. Temples are close to the daily life of many people with local characteristics in Taiwan as places where the Taiwanese retain a rich cultural atmosphere. The development of the cultural and creative concepts of such cultural elements influences the marketing design, development, and production of various god themes, and the development of the industrialization of religious beliefs. However, the localized design must not be a copy or imitation of traditional patterns allowing the culture to be translated and interpreted with traditional vocabulary and novel language, nor be superficial. Thus, this research is conducted for glazed products in the cultural and creative industries combined with Taiwan's unique cultural elements to discuss the characteristics brought by Taiwan's temple culture and apply them to the glass design of cultural marketing.
|
|
Keywords: Taiwanese culture, Taiwanese temples, cultural marketing, cultural and creative industries
|
Download PDF
Received:July 30, 2022; Revised:August 15, 2022; Accepted:August 30, 2022; Published:September 30, 2022
|
|
*Corresponding author; e-mail: hhlin@asia.edu.tw
|
|
Citation:Wei, J.J., & Chen, S.L., & Lin, H.H.(2022). Taiwan's Unique Cultural Elements in Cultural Marketing Design. Innovation on Design and Culture, 1(3), 17-25. https://doi.org/10.35745/idc2022v01.03.0002
100 Views 101 Downloads |
Copyright: ©
2022
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
|