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Application of Decision-Making Trial Evaluation and Analytical Network Process to Fruit Bag in Service Design
Hsin-Hung Lin1* and Jui-Jung Wei2
1Department of Creative Product Design, Asia University, Taichung 41354, Taiwan
2Department of Business Administration Asia UniversityTaichung, Taiwan
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Abstract:
We explored the causal relationship and importance of evaluation factors to purchasing decisions taking the service design of Kiwi bag design for consumers as the research object and using decision-making trial evaluation (DEMATEL). The three most important key evaluation factors before purchasing Kiwi bags were found to be “beauty”, “operability” and “durability”. “Beauty” was the influencing factor while “operability” was the main factor. It is recommended to consider these factors to design bags and to investigate possible directions for the evaluation. In the modeling process, it is necessary to quantitatively evaluate simple factors chosen from complex interacting factors and use the results to determine future designs.
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Keywords: Modular design, Product family, Interpretive structural model, Product design
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Received:October 30, 2022; Revised:November 15, 2022; Accepted:November 30, 2022; Published:December 30, 2022
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*Corresponding author; e-mail: hhlin@asia.edu.tw
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Citation:Lin, H.H., & Wei, J.J.(2022). Application of Decision-Making Trial Evaluation and Analytical Network Process to Fruit Bag in Service Design. Innovation on Design and Culture, 1(4), 1-9. https://doi.org/10.35745/idc2022v02.04.0001
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Copyright: ©
2022
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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