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Constructing Technological Assistance (TA) on Rural Tourism in Nishikawa, Yamagata, Japan- From the Destination Management Organization (DMO) Approaches
Ching Li1, Chia-Chi Cheng2 and Takehiko ABE3
1Graduate Institute of Sport, Leisure and. Hospitality Management, National Taiwan Normal University, Taipei 106, Taiwan
2Institute of Arts and Science, Tokyo University of Science, Hokkaido 049 3514, Japan
3General Affairs, HR, Payroll and Mayor Secretary, Nishikawa Town, Yamagata 990 0792, Japan
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Abstract:
Applying technological assistance (TA) to rural tourism development has become important since 2000. In the TA process, the destination management organization (DMO) was defined as the leader who takes responsibility. The purpose of this study was
to discuss the issues and challenges of constructing TA on rural tourism from DMO approaches. The study site was Nishikawa, Yamagata, Japan. We applied literature analysis and semi-structured interviews for data collection. The DMO used mobile games as an interface to integrate the tourist experience and local tourism resources. Tourists followed the instructions to enjoy the game and locals also improved the IT readiness in the rural area.
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Keywords: Technological assistance, Rural tourism, Destination management organization, e-Tourism
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Received:July 22, 2023; Revised:August 22, 2023; Accepted:September 10, 2023; Published:September 30, 2023
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*Corresponding author; e-mail: cheng@rs.tus.ac.jp
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Citation:Li, C., & Cheng, C.C., & ABE, T.(2023). Constructing Technological Assistance (TA) on Rural Tourism in Nishikawa, Yamagata, Japan- From the Destination Management Organization (DMO) Approaches. Innovation on Design and Culture, 2(3), 11-16. https://doi.org/10.35745/idc2023v02.03.0002
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Copyright: ©
2023
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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