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An Investigation of Atmospheric Design Attributes in Light Food and Beverage Space Amidst Loneliness Economy Trend
Ying-Chieh Wu1, Chia-Hui Huang1* and Chun-Chih Chen2
1Institute of Cultural and Creative Design, Tung-Fang Design University, Kaohsiung 82941, Taiwan
2Department of Industrial Design, National Kaohsiung Normal University Kaohsiung, Kaohsiung 80201, Taiwan
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Abstract:
In the loneliness economy era, the atmospheric design of light food and beverage spaces is particularly significant in meeting the multifaceted demands of urban consumers. Thus, we investigated how the atmospheric design of such spaces responds to and fulfills consumers’ multidimensional evaluations, encompassing their psychological, emotional, and social needs. The findings underscored the significant appeal of “emotional healing” and “emotional companionship” to consumers. The factor analysis result delineated two major dimensions, “emotion and space” and “environmental aesthetics”, reflecting that consumers, besides seeking emotional satisfaction, placed a high value on the cultural and aesthetic experience of the space. Through the Kano model and regression analysis, “emotional healing” and “independent space” were confirmed as pivotal factors in the atmospheric design of light food and beverage spaces. To cater to the innermost needs of urban consumers, in the atmospheric design of such spaces, dimensions including psychological, emotional, and environmental aesthetics must be strategically integrated.
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Keywords: Loneliness economy, Atmospheric design, EGM, Kano two-dimensional quality model
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Received:August 04, 2023; Revised:September 04, 2023; Accepted:September 20, 2023; Published:September 30, 2023
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*Corresponding author; e-mail: judy_huang@mail.tf.edu.tw
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Citation:Wu, Y.C., & Huang, C.H., & Chen, C.C.(2023). An Investigation of Atmospheric Design Attributes in Light Food and Beverage Space Amidst Loneliness Economy Trend. Innovation on Design and Culture, 2(3), 1-10. https://doi.org/10.35745/idc2023v02.03.0001
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Copyright: ©
2023
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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