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Innovation on Design and Culture
ISSN:2810-9279
Frequency: Quarterly Published by lIKll

Vol.2, Iss.3, September 2023

In the loneliness economy era, the atmospheric design of light food and beverage spaces is particularly significant in meeting the multifaceted demands of urban consumers. Thus, we investigated how the atmospheric design of such spaces responds to and fulfills consumers’ multidimensional evaluations, encompassing their psychological, emotional, and social needs. The findings underscored the significant appeal of “emotional healing” and “emotional companionship” to consumers. The factor analysis result delineated two major dimensions, “emotion and space” and “environmental aesthetics”, reflecting that consumers, besides seeking emotional satisfaction, placed a high value on the cultural and aesthetic experience of the space. Through the Kano model and regression analysis, “emotional healing” and “independent space” were confirmed as pivotal factors in the atmospheric design of light food and beverage spaces. To cater to the innermost needs of urban consumers, in the atmospheric design of such spaces, dimensions including psychological, emotional, and environmental aesthetics must be strategically integrated.
  • Open Access Article

    An Investigation of Atmospheric Design Attributes in Light Food and Beverage Space Amidst Loneliness Economy Trend

    by Ying-Chieh Wu, Chia-Hui Huang* and Chun-Chih Chen
    IDC 2023, Vol 2, Issue 3, 1-10, https://doi.org/10.35745/idc2023v02.03.0001 - Published on September 30, 2023

    Abstract

    In the loneliness economy era, the atmospheric design of light food and beverage spaces is particularly significant in meeting the multifaceted demands of urban consumers. Thus, we investigated how the atmospheric design of such spaces responds to and fulfills consumers’ multidimensional evaluations, encompassing their psychological, emotional, and social needs. The findings underscored the significant appeal of “emotional healing” and “emotional companionship” to consumers. The factor analysis ...

  • Open Access Article

    Constructing Technological Assistance (TA) on Rural Tourism in Nishikawa, Yamagata, Japan- From the Destination Management Organization (DMO) Approaches

    by Ching Li, Chia-Chi Cheng and Takehiko ABE
    IDC 2023, Vol 2, Issue 3, 11-16, https://doi.org/10.35745/idc2023v02.03.0002 - Published on September 30, 2023

    Abstract

    Applying technological assistance (TA) to rural tourism development has become important since 2000. In the TA process, the destination management organization (DMO) was defined as the leader who takes responsibility. The purpose of this study was to discuss the issues and challenges of constructing TA on rural tourism from DMO approaches. The study site was Nishikawa, Yamagata, Japan. We applied literature analysis and semi-structured interviews for data collection. The DMO used mobile games a...