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Transformation of the imagery of Taiwan's unique cultural elements into styling design
I-Tien Chu1 and Hsin-Hung Lin2*
1Department of Commercial Design and Management, National Taipei University of Business, 324022, Taiwan
2Department of Creative Product Design, Asia University, Taichung 41354, Taiwan
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Abstract:
Designing cultural goods is meaningful in connecting experiences, memories, and emotions and evoking resonance. The design imbues cultural, historical, and national symbolic emotions with products. Such products induce people's psychological responses through sensory tension and a thematic atmosphere, stimulating consumers’ desire to purchase. By exploring the imagery of Taiwan's unique cultural elements, we investigated how designed products expressed these elements, transforming them into tangible designs. We proposed the “Image Transformation Method” by (1) establishing unique image characteristics, (2) imaginative thinking, (3) strengthening associations, and (4) image transformation. The results help Designers have related concepts to translate cultural imagery into products effectively.
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Keywords: Taiwanese culture, Cultural marketing, Cultural and creative industries, Product shape, Shape image, Product design
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Received:February 18, 2024; Revised:March 09, 2024; Accepted:March 18, 2024; Published:March 30, 2024
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*Corresponding author; e-mail: hhlin@asia.edu.tw
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Citation:Chu, I.T., & Lin, H.H.(2024). Transformation of the imagery of Taiwan's unique cultural elements into styling design. Innovation on Design and Culture, 3(1), 13-21. https://doi.org/10.35745/idc2024v03.01.0002
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Copyright: ©
2024
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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