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Product Design of Balance Bikes Using Decision-Making Trial and Evaluation Laboratory (DEMATEL)
Hsin-Teng Huang1 and Hsin-Hung Lin1*
1Department of Creative Product Design, Asia University, Taichung 41354, Taiwan
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Abstract:
By analyzing the relationship between components of a product, the decision-making trial and evaluation laboratory (DEMATEL) was used to visualize the structure of intricate causal relationships of factors that affect purchase decisions for Balance Bikes. Cluster analysis was employed to visualize the structural relationship. We took three Balance Bike designs to apply DEMATEL in their design development and compared DEMATEL results with the results of the questionnaire survey and interviews. The result showed that DEMATEL can be applied to product design and development. For Balance Bike design, respondents valued aesthetics and delivery more than other indicators including practicality, productivity, functionality, and operability.
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Keywords: Product development; Product design; DEMATEL; Balance Bike
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Received:March 01, 2024; Revised:March 20, 2024; Accepted:April 01, 2024; Published:April 24, 2024
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*Corresponding author; e-mail: hhlin@asia.edu.tw
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Citation:Huang, H.T., & Lin, H.H.(2024). Product Design of Balance Bikes Using Decision-Making Trial and Evaluation Laboratory (DEMATEL). Innovation on Design and Culture, 3(2), 1-8. https://doi.org/10.35745/idc2024v03.02.0001
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Copyright: ©
2024
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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