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International Journal of Business Studies and Innovation
ISSN:2737-5331
Frequency: Quarterly Published by lIKll

Vol.2, Iss.1, March 2022

The present study seeks to examine the intention of the new technology adoption of software-based mobile banking (M-banking) by considering two theories with a combination of structural equation modeling (SEM) and interpretive structural modeling (ISM). The combined role of these two theories (and two combined methods) is examined for the first time. The object of this study consists of 385 customers of Iranian banks. Data are collected through a questionnaire and analyzed using the structural equation model. Since the structural equation model is used to validate variables and determine the impact intensity, the ISM method is applied to understanding mutual influences amongst the variables' dimensions and finding the magnitude of effects of these variables on attitude. The results of hypothesis testing show that logical and illogical reasons for M-banking adoption significantly affect customers' attitudes toward the use of M-banking. The results of ISM show that "Usage Barrier" has the highest impact among its elements. As the two theories are combined and examined to classify the intensity of the effects, the factors in adoption behavior are investigated for an understanding of the effect of new technologies of mobile banking applications on its use.
  • Open Access Article

    Effect of Personal Characteristics in Field of Finance on Entrepreneurial Intention of Students of Faculty of Entrepreneurship, University of Tehran

    by Mehdi Khazaei * and Golbarg Sadeghi
    IJBSI 2022, Vol 2, Issue 1, 1-17, https://doi.org/10.35745/ijbsi2022v02.01.0001 - Published on March 30, 2022

    Abstract

    The main purpose of this study is to apply the theory of planned behavior to investigate the impact of personal characteristics in the field of finance, including financial optimism, perceived access to finance, financial self-esteem, and excessive financial confidence in students' entrepreneurial intention at the University of Tehran. In order to conduct this research, 294 graduate students of the faculty of entrepreneurship, at the University of Tehran were selected as the statistical populati...

  • Open Access Article

    Research on Mechanism of Building Synergistic Competitive Advantages of Industries in Guangdong-Hong Kong-Macao Greater Bay Area

    by Chiou-Wen Chen*
    IJBSI 2022, Vol 2, Issue 1, 18-30, https://doi.org/10.35745/ijbsi2022v02.01.0002 - Published on March 30, 2022

    Abstract

    The Guangdong-Hong Kong-Macao Greater Bay Area is positioned as the most active bay with a high technological level and the strongest innovation capabilities in the global market. As the cities in the Greater Bay Area are pursuing the integration of management, technology, and enterprise innovation, and emphasizing the development of collaborative innovation, it is important at present to effectively promote the high-quality development of the regional economy and industry. Thus, we apply the ba...

  • Open Access Article

    Research on Impact of Economy Hotel Service Quality on Customer Satisfaction and Customer Loyalty

    by Ju-Xiang Zhang*
    IJBSI 2022, Vol 2, Issue 1, 31-38, https://doi.org/10.35745/ijbsi2022v02.01.0003 - Published on March 30, 2022

    Abstract

    With the development of tourism, the competition between hotels is becoming fierce. For economy hotels, they need to improve service quality to form a recognizable social reputation for long-term development. Thus, we establish a model to evaluate the impact of economy hotel service quality on customer satisfaction and customer loyalty. The research result shows that the tangibility, reliability, responsiveness, assurance, empathy, and compensation of service quality have a significant positive ...

  • Open Access Article

    Study on Sustainable Development Strategy of Subway in Medium-sized Cities in China: Case Study of Fujian Cities

    by Jun-Xiong You *
    IJBSI 2022, Vol 2, Issue 1, 39-45, https://doi.org/10.35745/ijbsi2022v02.01.0004 - Published on March 30, 2022

    Abstract

    The development of the subway is closely related to the urban economy in China, and it is also a sign of the development of urban modernization. With sustainable transportation development becoming a global issue, the construction of medium-sized urban subways is limited by the economic volume and is often in the trade-off between construction speed and financial burden. This paper takes the subway cities of Fujian Province -Fuzhou and Xiamen as the research object and analyzes the relative posi...

  • Open Access Article

    Exploratory Study on Understanding Intention of M-banking Use based on Trying and Behavioral Reasoning Theory

    by Amir Abedini Koshksaray , Mohammad Safary Ahmadsaraei , Taknaz Alsadat Banihashemi , Marzieh Soleimani * and Afsaneh Golchin
    IJBSI 2022, Vol 2, Issue 1, 46-60, https://doi.org/10.35745/ijbsi2022v02.01.0005 - Published on March 30, 2022

    Abstract

    The present study seeks to examine the intention of the new technology adoption of software-based mobile banking (M-banking) by considering two theories with a combination of structural equation modeling (SEM) and interpretive structural modeling (ISM). The combined role of these two theories (and two combined methods) is examined for the first time. The object of this study consists of 385 customers of Iranian banks. Data are collected through a questionnaire and analyzed using the structural e...

  • Open Access Article

    Sustainable Supply Chain Risk in Food Packaging Industry: Integrated Delphi-CRITIC-COPRAS Method Using Fuzzy Set Theory

    by Mohammad Safary Ahmadsaraei , Amir Abedini Koshksaray , Marzieh Soleimani * and Zeinabalsadat Kazemi
    IJBSI 2022, Vol 2, Issue 1, 61-78, https://doi.org/10.35745/ijbsi2022v02.01.0006 - Published on March 30, 2022

    Abstract

    The present study aims to develop a framework for sustainable supply chain risk management evaluation in the food packaging industry based on multi-criteria decision-making (MCDM) methods in the fuzzy environment. An integrated MCDM approach is proposed based on Delphi, CRiteria Importance Through Intercriteria Correlation (CRITIC), and COmplex PRoportional ASsessment (COPRAS) methods. Through reviewing the research literature, related criteria were identified and selected based on experts' opin...