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International Journal of Business Studies and Innovation
ISSN:2737-5331
Frequency: Quarterly Published by lIKll

Vol.3, Iss.3, September 2023

In a rapidly evolving global economic landscape, the digital economy promotes sustainable economic development. The present study aimed to assess the level of digital economy development in Fujian Province and the domestic and international levels of digital economy development in China. An evaluation index system was constructed to assess the level of digital economy development with the entropy method. The results allowed for suggesting policy recommendations to foster the growth of Fujian’s digital economy.
  • Open Access Article

    Digital Economy Development in Fujian Province: Measurement, International Comparative Analysis, and Policy Recommendations

    by Sufang Zheng* and Lewei Ma
    IJBSI 2023, Vol 3, Issue 3, 1-17, https://doi.org/10.35745/ijbsi2023v03.03.0001 - Published on September 30, 2023

    Abstract

    In a rapidly evolving global economic landscape, the digital economy promotes sustainable economic development. The present study aimed to assess the level of digital economy development in Fujian Province and the domestic and international levels of digital economy development in China. An evaluation index system was constructed to assess the level of digital economy development with the entropy method. The results allowed for suggesting policy recommendations to foster the growth of Fujian’s d...

  • Open Access Article

    Impact of Perception of Corporate Social Responsibility and Innovation on Consumer Attitude: Mediation Role of Consumer Brand Identification in Southern Fujian, China

    by Runhan He, Qingyu Song and Jing Wang
    IJBSI 2023, Vol 3, Issue 3, 18-35, https://doi.org/10.35745/ijbsi2023v03.03.0002 - Published on September 30, 2023

    Abstract

    The image shaping and business behavior of enterprises influence their operations. It is helpful for enterprises to promote a virtuous cycle of economic progress and sustainable development based on corporate social responsibility in a healthy and sustainable economic environment. Based on the theories of corporate social responsibility and innovation perception combined with consumer identity, we constructed a model with research hypotheses in multiple dimensions such as economic responsibility...