Open Access
Article
Impact of Perception of Corporate Social Responsibility and Innovation on Consumer Attitude: Mediation Role of Consumer Brand Identification in Southern Fujian, China
by Runhan He, Qingyu Song and Jing Wang
IJBSI 2023, Vol 3, Issue 3, 18-35, https://doi.org/10.35745/ijbsi2023v03.03.0002 - Published on September 30, 2023
Abstract
The image shaping and business behavior of enterprises influence their operations. It is helpful for enterprises to promote a virtuous cycle of economic progress and sustainable development based on corporate social responsibility in a healthy and sustainable economic environment. Based on the theories of corporate social responsibility and innovation perception combined with consumer identity, we constructed a model with research hypotheses in multiple dimensions such as economic responsibility...