Vol.3, Iss.4, December 2023

The increase in the number of bulk stores presents the growing awareness of environmental and sustainable development. Using the Kano model, we determined the correlation between dimensions and preferences in the user experience of unboxing videos. Three major dimensions of unboxing videos were identified: information receptiveness, video benefits, and emotional appeal. Consumer experience was determined to classify different types of unboxing video quality: Must-be, Attractive, and Indifferent. The effect of unboxing videos on consumer experience was also evaluated to design unboxing videos to be attractive and meet user needs. The results of this study are an important basis for the design and production of unboxing videos and the establishment of design strategies for different quality types to enhance user preference and satisfaction.