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International Journal of Business Studies and Innovation
ISSN:2737-5331
Frequency: Quarterly Published by lIKll

Vol.2, Iss.4, December 2022

In daily life, many decisions are influenced by the opinions of others. This behavior is mainly due to the norms under social pressure, fearing that there would be bad consequences if we do not abide by them. In previous studies, herd behavior driven by peer groups has been discussed in terms of consumer behavior, but few scholars have considered that consumers’ purchase behavior that is driven by “unfamiliar groups” research object. Thus, focusing on consumers’ purchase decisions which are influenced by unfamiliar groups in social gatherings, the relationship between herd behavior and customer commitment was explored with the factors and effects of post-purchase disorders. A questionnaire survey was carried out with 199 valid returns. The research results showed that herd behavior positively affected customer commitment and customer behavior intention in participating in multi-level marketing activities, and customer commitment also positively affected customer behavior intention. However, customer behavior intention showed no correlation with cognitive dissonance. From the perspective of customers, it is necessary to avoid participating in gatherings similar to multi-level marketing which damages customers’ rights and interests.
  • Open Access Article

    Responding to Customer’s Decision-making Intention in Pandemic Scenario: Indicators for Choosing the Right Marketing Automation Platform

    by Yu-Ting Huang *
    IJBSI 2022, Vol 2, Issue 4, 1-9, https://doi.org/10.35745/ijbsi2022v02.04.0001 - Published on December 30, 2022

    Abstract

    The Covid-19 pandemic has impacted the marketing activities of companies in various industries and has had a dramatic impact on the global economy. Digital technologies played a vital role during the lockdown as they facilitated communication between organizations and customers. Channels for reaching customers and marketing communications are changing rapidly. Traditional buy-sell relationships between customers and companies are becoming more complex and must be understood in a more differentia...

  • Open Access Article

    Analysis of Language Characteristics of Financial News from People’s Daily

    by Ye Li*
    IJBSI 2022, Vol 2, Issue 4, 10-22, https://doi.org/10.35745/ijbsi2022v02.04.0002 - Published on December 30, 2022

    Abstract

    As the main means of transmitting financial information, financial news has been delivered to people daily with different carriers such as financial news websites, financial pages of major newspapers, and so on. Language is an important tool for newspapers to spread the news effectively. The use of language and its characters in newspapers of the party plays an exemplary and guiding role for the reader. For the deficiency that most studies focus on English financial reports, this study is carrie...

  • Open Access Article

    Research on Effects of Herd Behavior and Customer Commitment on Customer Behavioral Intention and Post-purchase Disorder: A Case Study of Multilevel Marketing

    by Cheng-Te Chou*
    IJBSI 2022, Vol 2, Issue 4, 23-30, https://doi.org/10.35745/ijbsi2022v02.04.0003 - Published on December 30, 2022

    Abstract

    In daily life, many decisions are influenced by the opinions of others. This behavior is mainly due to the norms under social pressure, fearing that there would be bad consequences if we do not abide by them. In previous studies, herd behavior driven by peer groups has been discussed in terms of consumer behavior, but few scholars have considered that consumers’ purchase behavior that is driven by “unfamiliar groups” research object. Thus, focusing on consumers’ purchase decisions which are infl...

  • Open Access Article

    Impact of Real Effective Exchange Rate of RMB on China’s Value Adding in Global Value Chains

    by Yu-Xin Ke*
    IJBSI 2022, Vol 2, Issue 4, 31-46, https://doi.org/10.35745/ijbsi2022v02.04.0004 - Published on December 30, 2022

    Abstract

    The global value chain is a production and supply network that crosses national borders and connects businesses, institutions, and individuals from different countries to create value and produce goods and services. China is an important part of the global value chain, and its position in it has gradually improved. There is a close relationship between the global value chain and currency exchange rates. Studying the impact of RMB exchange rate fluctuations on China’s added value of global value ...