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International Journal of Business Studies and Innovation
ISSN:2737-5331
Frequency: Quarterly Published by lIKll


Open Access
 IJBSI 2022/06
Vol.2, Iss.2 : 37-42
https://doi.org/10.35745/ijbsi2022v02.02.0005

Marketing Planning and Application of Health Care Products and Skin Care Products: an Example in Era of COVID-19 Epidemicsitle


Ching-Huei Chen1* and Wang-Jyi Horng2

1Department of Cosmetic Science, Chia Nan University of Pharmacy & Science, Tainan, Taiwan
2Department of Social Work, Chia Nan University of Pharmacy & Science, Tainan, Taiwan

Received:May 05, 2022; Revised:February 25, 2022; Accepted:June 05, 2022; Published:June 30, 2022
Abstract:
At the beginning of 2021, the Covid-19 epidemic became a pandemic around the world. In 2022, Taiwan entered the post-epidemic era. Taiwanese people went to drugstores to buy many healthcare products that can improve physical strength and immunity. In this study, we select three distinctive products from the drugstore products that consumers like to buy to compile a marketing plan. The research methods used in this study include Taiwanese cosmeceutical product market analysis, best and next best submarket analysis, and market competitor analysis. This study result provides several marketing financial budget sheets and shows that the execution time of the plan is six months. In the analysis of income surplus, the profit rate of each planned cosmeceutical product is about 27−30%, which is in line with the company's desired revenue amount.

Keywords:  Drugstore Marketing, Marketing Plan, Post-epidemic Era

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*Corresponding author; e-mail: wilsonchen0831@gmail.com


Citation:Chen, C.H., & Horng, W.J.(2022). Marketing Planning and Application of Health Care Products and Skin Care Products: an Example in Era of COVID-19 Epidemicsitle. International Journal of Business Studies and Innovation, 2(2), 37-42. https://doi.org/10.35745/ijbsi2022v02.02.0005

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Copyright: © 2022  The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
 

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