Open Access
Article
A Study on Relationship between Sustainable Fashion Brands and Consumer Value through Application of Importance-Performance Analysis, Impact Range-Performance Analysis, and Impact Assessment Act
by Fang-Pang Chang, Chia-Hui Huang* and Chun-Chih Chen
IJSSAI 2023, Vol 3, Issue 4, 31-38, https://doi.org/10.35745/ijssai2023v03.04.0004 - Published on December 30, 2023
Abstract
Based upon the Consumer Value Theory, we delved into consumers’ perceptions of the Sustainable Development Goals (SDGs) as represented by fashion brands. By employing the Importance-Performance Analysis (IPA) approach, functionality, emotional value, and social value serve as the primary dimensions through which consumers evaluate the SDG. From a functionality perspective, consumers anticipate that fashion brands extend beyond meeting basic apparel needs, emphasizing the significance of brands d...