|
Exploring on Preference of Bulk Store’s Video
I-Ting Lee1*, Chun-Chih Chen2 and Jiann-Sheng Jiang1
1Institute of Cultural and Creative Design, Tung Fang Design University, Kaohsiung 82941, Taiwan
2Department of Industrial Design, National Kaohsiung Normal University, Kaohsiung 82446, Taiwan
|
Abstract:
The green trend or sustainable consumption is gaining recognition nowadays. In that, the reduction of plastic waste is a key to the circular economy. Bulk stores incorporate a policy of zero food waste. In this study, we analyzed the experience of unpackaging using the Kano model. The relationship between the generation of video preferences was analyzed to promote circular stores and increase willingness to adopt sustainable consumption. Necessary qualities for sustainable consumption were also determined based on consumer feedback. Videos of bulk stores are important in promoting sustainable consumption. For sustainable development, the design of videos needs to be improved to increase the application of digital media in the advertisement and promotion of sustainable development.
|
|
Keywords: Unboxing videos, Influencer marketing, Sustainable behavior, Packaging-free consumption model
|
Download PDF
Received:December 23, 2023; Revised:January 29, 2024; Accepted:February 29, 2024; Published:March 30, 2024
|
|
*Corresponding author; e-mail: tingtinglee2023@gmail.com
|
|
Citation:Lee, I.T., & Chen, C.C., & Jiang, J.S.(2024). Exploring on Preference of Bulk Store’s Video. International Journal of Social Sciences and Artistic Innovations, 4(1), 36-41. https://doi.org/10.35745/ijssai2024v04.01.0005
46 Views 20 Downloads |
Copyright: ©
2024
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
|