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International Journal of Business Studies and Innovation
ISSN:2737-5331
Frequency: Quarterly Published by lIKll


Open Access Research Paper
 IJBSI 2022/09
Vol.2, Iss.3 : 38-48
https://doi.org/10.35745/ijbsi2022v02.03.0004

Factors Affecting Digital Government Adoption: Empirical Study of Trust and Social Influences on Extended TAM


Dawei Liu1
1School of Business, Ningbo University of Finance and Economics, Ningbo 315175, China


Abstract:
This research is conducted to propose a conceptual model for the adoption of digital government services based on an extended technology acceptance model. Through a survey of 359 users of digital government services, how to operationalize and test emerging variables is investigated to understand citizens' acceptance intentions. The results indicate that perceived social influence and trust are key factors in the acceptance of online government services and intention for adoption. Familiarity and ubiquitous connection have a substantial impact on social influence. Therefore, valuable insight into factors that practitioners prioritize when adjusting their approaches for better results is required. Thus, the adoption of digital government services needs to be related to the level of trust and social influence.

Keywords:  Digital government; social influence; TAM; Trust; Ubiquitous connect; Context-aware

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Received:August 09, 2022; Revised:August 31, 2022; Accepted:September 09, 2022; Published:September 30, 2022
*Corresponding author; e-mail: hduldw@163.com


Citation:Liu, D.(2022). Factors Affecting Digital Government Adoption: Empirical Study of Trust and Social Influences on Extended TAM. International Journal of Business Studies and Innovation, 2(3), 38-48. https://doi.org/10.35745/ijbsi2022v02.03.0004

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Copyright: © 2022  The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
 

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