IJBSI 2022, Vol 2, Issue 1, 31-38, https://doi.org/10.35745/ijbsi2022v02.01.0003 - Published on March 30, 2022
Abstract
With the development of tourism, the competition between hotels is becoming fierce. For economy hotels, they need to improve service quality to form a recognizable social reputation for long-term development. Thus, we establish a model to evaluate the impact of economy hotel service quality on customer satisfaction and customer loyalty. The research result shows that the tangibility, reliability, responsiveness, assurance, empathy, and compensation of service quality have a significant positive ...