Vol.3, Iss.1, March 2023

Abstract

Purchasing power parity (PPP) has been one of the most enduring concepts in the global economy. However, its validity has been questioned around for a long time. In this study, annual data on real effective exchange rates for 64 countries or regions from 1994−2022 are used to conduct a unit root test without structural breaks, followed by the same test containing one or two structural breaks. The result shows that a unit root test with structural break leads to an increase in the number of count...

Abstract

With the effective implementation of the Regional Comprehensive Economic Partnership (RCEP) on January 1, 2022, the world’s largest free trade area was officially launched. Based on the data from 2001 to 2021, a panel regression analysis was conducted using the intra-industry trade G-L measurement method based on indicators such as per capita income level, factor endowment difference, economic development level, foreign direct investment, geographical location, and cultural difference. With the ...

Abstract

The impact of sustainable brand image on consumers’ perceived value in the fashion industry of Taiwan and China was researched in this study. Consumers of fashion are increasingly concerned about sustainability, environmental friendliness, and social responsibility while pursuing style, comfort, quality, and reasonable prices at the same time. As sustainable development becomes a global agenda, many apparel companies have yet to realize and execute sustainable development goals (SDGs) for their ...

Abstract

This study aims to investigate the differences in Taiwanese and Chinese consumer attitudes and values toward products with SDG indicators. SDG indicators have been shared with a significant impact on future product design and corporate image globally, and products with them have gradually gained consumer attitudes. However, many companies have yet to realize the importance of products with SDG indicators for their marketing strategy for gaining the blue ocean and competitiveness. Sustainable dev...