Vol.2, Iss.2, June 2022

Abstract

The study is carried out to explain the role of entrepreneurial marketing to attain a competitive edge in commercial banks in El Obeid, Sudan 2019. The study problem was represented in the main question ‘what is the impact of entrepreneurial marketing to attain a competitive edge?’ To answer the question, we identified the effect of applying entrepreneurial marketing dimensions to attain a competitive edge in the two main dimensions: cost reduction and aimed quality. For this study, we used the ...

Abstract

Home Depot and Lowe’s are two of the world’s largest home building materials retailers. We analyze whether the two are in a competitive relationship or the same dilemma under the impact of major events by using the obvious structural breakpoints and combining them with the event research method. An empirical study of the major events is conducted corresponding to the major events at the time node where the obvious structural breakpoints are located. Based on the revenue and profit data from 1996...

Abstract

Consumer payment methods and factors affecting consumer choice of payment methods are analyzed in this study. Convenience, security, and incentives are major factors for consumers to select payment methods or schemes. The dichotomy of consumer payment methods or schemes is used for defining primary consumer payment methods or schemes and confined consumer payment schemes. For expanding uses and profits of the operator(s), consumer payment methods tend to and need to evolve into total utility pay...

Abstract

In the information age, typically buyers bear costs when they change their shopping habits. Therefore, it is indispensable that manufacturers know these costs during transitioning technology and brand for success in the current information economy. Previous research about switching costs emphasized corporate behavioral tactics and corporate competitiveness in the market. However, in these models, customers do not indeed change the account of the business, being charged the same price, and the sw...

Abstract

At the beginning of 2021, the Covid-19 epidemic became a pandemic around the world. In 2022, Taiwan entered the post-epidemic era. Taiwanese people went to drugstores to buy many healthcare products that can improve physical strength and immunity. In this study, we select three distinctive products from the drugstore products that consumers like to buy to compile a marketing plan. The research methods used in this study include Taiwanese cosmeceutical product market analysis, best and next best ...

Abstract

With the development of social Q&A communities, many communities were facing the dilemma of user loss and insufficient knowledge sharing. Gamification was a design paradigm that promoted user knowledge sharing, and its promotion mechanism was also worth studying. Taking Zhihu as an example, based on discussing the relationship between gamification and knowledge sharing, which included knowledge-seeking and knowledge-contribution, this paper further discusses the mediating role of self-determinat...