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Total Utility Payment Schemes and New Landscape- Strategic Implications for Mainland China and Taiwan
Chih-Hung Yeh1*
1School of International Business, Xiamen University Tan Kah Kee College, Fujian, China
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Abstract:
Consumer payment methods and factors affecting consumer choice of payment methods are analyzed in this study. Convenience, security, and incentives are major factors for consumers to select payment methods or schemes. The dichotomy of consumer payment methods or schemes is used for defining primary consumer payment methods or schemes and confined consumer payment schemes. For expanding uses and profits of the operator(s), consumer payment methods tend to and need to evolve into total utility payment schemes (TUPS), which leads to a drastically new consumer payment landscape. It also affects consumer businesses as well as consumer banking and financial services. Strategies of fast TUPS and swift expansion into Mainland-Chinese frequently would increase substantially the global consumer payment share of Mainland Chinese payment. Close cooperation between Mainland China’s UnionPay and Taiwan banks’ credit/debit cards with appropriate incentives to consumers shall be a strategy in terms of market share and profitability.
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Keywords: Total Utility Payment Schemes (TUPS), Consumer Payment, Mobile Payment; Mobile Wallet, E-Payment, E-Commerce
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Received:May 05, 2022; Revised:May 23, 2022; Accepted:June 05, 2022; Published:June 30, 2022
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*Corresponding author; e-mail: yfn8@ymail.com
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Citation:Yeh, C.H.(2022). Total Utility Payment Schemes and New Landscape- Strategic Implications for Mainland China and Taiwan. International Journal of Business Studies and Innovation, 2(2), 25-30. https://doi.org/10.35745/ijbsi2022v02.02.0003
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Copyright: ©
2022
The Author(s). Published with license by IIKII, Singapore. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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